- Consumer Goods & FMCG›
- Cosmetics & Personal Care ›
Unit sales of the leading razor brand in the U.S. 2019
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Unit sales of the leading razor brand in the U.S. 2019
Unit sales of the leading razor brands in the United States in 2019 (in millions)*
by M. Shahbandeh,
last edited
Oct 11, 2019
Private label razors sold the highest volume of units in the United States in 2019, at 6.3 million. The second leading brand in terms of unit sales was Harry's in that year with 5.3 million units.
Leading razor vendors and brands
Proctor & Gamble was the leading vendor of razors in the United States in 2016, generating about 286.3 million U.S. dollars in sales in that year, while private label vendors came in third in terms of razor sales. However, Americans tend to prefer private label razors to name brand razors. In 2018, private label brands sold nearly 40 million U.S. dollars of razors, about eight million dollars more than the top name brand, Gillette Fusion5. The popularity of Gillette Fusion5 and other name brand razors is on the rise compared to private label razors. Between 2017 and 2018, Gillette Fision5 experienced highest growth in sales, while private label razors sales declined by about percent in that time period.
Men’s grooming in the United States
For many men, shaving or trimming one’s facial hair is a daily ritual and a very important step in the day. In North America, the men’s grooming market is expected to grow in size from 9.3 billion U.S. dollars in 2015 to around 11.6 billion dollars by 2020. A survey of American men in 2017 found that about 67 percent of respondents in the United States wear a beard at least some of the time, while 33 percent never grow a beard.
Unit sales of the leading razor brands in the United States in 2019 (in millions)*
| Brand | Unit sales in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Brand | Unit sales in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by M. Shahbandeh,
last edited
Oct 11, 2019
Private label razors sold the highest volume of units in the United States in 2019, at 6.3 million. The second leading brand in terms of unit sales was Harry's in that year with 5.3 million units.
Leading razor vendors and brands
Proctor & Gamble was the leading vendor of razors in the United States in 2016, generating about 286.3 million U.S. dollars in sales in that year, while private label vendors came in third in terms of razor sales. However, Americans tend to prefer private label razors to name brand razors. In 2018, private label brands sold nearly 40 million U.S. dollars of razors, about eight million dollars more than the top name brand, Gillette Fusion5. The popularity of Gillette Fusion5 and other name brand razors is on the rise compared to private label razors. Between 2017 and 2018, Gillette Fision5 experienced highest growth in sales, while private label razors sales declined by about percent in that time period.
Men’s grooming in the United States
For many men, shaving or trimming one’s facial hair is a daily ritual and a very important step in the day. In North America, the men’s grooming market is expected to grow in size from 9.3 billion U.S. dollars in 2015 to around 11.6 billion dollars by 2020. A survey of American men in 2017 found that about 67 percent of respondents in the United States wear a beard at least some of the time, while 33 percent never grow a beard.
- Show sources information
- Show publisher information
- Release date
- August 2019
- Region
- United States
- Survey time period
- For the 52 weeks ended June 17, 2018
- Supplementary notes
-
* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains.
Ranking based on dollar sales.
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- United States
- Survey time period
- For the 52 weeks ended June 17, 2018
- Supplementary notes
-
* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains.
Ranking based on dollar sales.
Other statistics on the topic
Men's Shaving in the U.S.
+International Trade
Male grooming market size worldwide 2012-2024
+Cosmetics & Personal Care
Leading razor brands in the U.S. 2019, based on sales
Cosmetics & Personal Care
Leading shaving cream brands in the U.S. 2019
Cosmetics & Personal Care
Percent market share of leading men's grooming brands in the U.S. 2014
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Men's Shaving in the U.S.
- 97 page/s
- English
- pptx
- Detailed references
Everything On "Men's Shaving in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Men's Shaving in the U.S."
- Market overview
The most important statistics
- Size of the global male grooming market from 2012 to 2024 (in billion U.S. dollars)*Male grooming market size worldwide 2012-2024
- Online sales of the beauty and personal care market in the United States in 2015, by segment (in billion U.S. dollars)E-commerce sales of the U.S. personal care market by segment 2015
- Men's grooming sales in the United States in 2014, by channel (in million U.S. dollars)U.S. men's grooming sales 2014, by channel
- Sales of the leading men's toiletries/grooming/aftershave brands in the United States in 2014 (in million U.S. dollars)Leading men's grooming brands in the U.S. 2014
- Percent market share of the leading men's toiletries/grooming/aftershave brands in the United States in 2014 Percent market share of leading men's grooming brands in the U.S. 2014
- Sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014 Sales growth of leading men's grooming brands in the U.S. 2014
- Razors
The most important statistics
- Leading razor vendors in the United States in 2016, based on sales (in million U.S. dollars)Leading razor vendors in the U.S. 2016, based on sales
- Percentage of total razor sales in the United States in 2016, by leading vendorsPercentage of razor sales in the U.S. by vendor 2016
- Sales growth of the leading razor vendors in the United States in 2016 (change to prior sales year)Sales growth of the leading razor vendors in the U.S. 2016
- Leading razor brands in the United States in 2019, based on sales (in million U.S. dollars)*Leading razor brands in the U.S. 2019, based on sales
- Unit sales of the leading razor brands in the United States in 2019 (in millions)*Unit sales of the leading razor brand in the U.S. 2019
- Sales growth of leading brands of razors in the United States in 2019 (change to prior sales year)*Sales growth of leading razor brands in the U.S. 2019
- Sales of the leading cartridge razor blade brands in the United States in 2019 (in million U.S. dollars)*Leading cartridge razor blade brands sales in the U.S. 2019
- Unit sales of the leading cartridge razor blade brands in the United States in 2019 (in millions)*Unit sales of the leading cartridge razor blade brands in the U.S. 2019
- Shavers and scissors
The most important statistics
- U.S. population: Usage of electric and battery shavers from 2011 to 2023Usage of electric and battery shavers in the U.S. 2011-2023
- U.S. population: Preferred brands of battery and electric shavers from 2011 to 2019Brands of electric and battery shavers in the U.S. 2011-2019
- U.S. population: Most used types of electric and battery shavers from 2011 to 2019Types of electric and battery shavers in the U.S. 2011-2019
- Sales of grooming/shaving scissors in the United States in 2014, by channel (in million U.S. dollars)Grooming/shaving scissors sales in the U.S. in 2014
- Sales of the leading grooming/shaving scissors brands in U.S. drug stores in 2014 (in million U.S. dollars)Leading grooming/shaving scissors brands in U.S. drugstores 2014
- Shaving cream and gel
The most important statistics
- Sales of the leading shaving cream brands in the United States in 2019 (in million U.S. dollars)Leading shaving cream brands in the U.S. 2019
- Sales share of the leading shaving cream brands in the United States in 2019*Sales share of leading shaving cream brands in the U.S. 2019
- U.S. population: Usage of shaving cream or gel from 2011 to 2023Usage of shaving cream or gel in the U.S. 2011-2023
- U.S. population: Preferred types of shaving cream from 2011 to 2019Types of shaving cream used in the U.S. 2011-2019
- U.S. population: Most used kinds of shaving cream or gel from 2011 to 2019Kinds of shaving cream or gel used in the U.S. 2011-2019
- U.S. population: Preferred forms of shaving cream or gel from 2011 to 2019Forms of shaving cream or gel used in the U.S. 2011-2019
- U.S. population: Most used brands of shaving cream or gel from 2011 to 2019Preferred brands of shaving cream or gel in the U.S. 2011-2019
- Sales of the leading shaving lotion/cologne/talc brands in the United States in 2016 (in million U.S. dollars)Leading lotion/cologne/talc brands in the U.S. 2016
- Consumer spending and behavior
The most important statistics
- Average annual expenditure on shaving needs per consumer unit in the United States from 2007 to 2018 (in U.S. dollars)*U.S. household expenditure on shaving needs 2007-2018
- Share of male consumers who have purchased or received a grooming gift box for men in the United States as of October 2015 Consumers who've purchased or received men's grooming gift boxes in the U.S. 2015
- Specialty grooming products men buy for themselves according to women in the United States as of July 2015 Grooming products men buy themselves in the U.S. 2015
- Leading men's grooming activities according to women in the United States as of July 2015 Men's grooming activities reported by women in the U.S. 2015
- Male consumer attitudes towards men's grooming and personal care products in the United States as of October 2015 Consumer attitudes towards men's grooming products in the U.S. 2015
- What type of facial hair do you prefer, if any?Type of men's facial hair preferred by women in the U.S. 2015
- Would you date someone with a beard?Women's attitudes towards men with beards in the U.S. 2015
- Should men shave their armpits?Consumer view of whether men should shave their armpits in the U.S. 2015
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. shaving costs by razor type 2013
- Usage frequency of non-disposable razor blades in the U.S. 2011-2019
- Type of razor used for shaving among male U.S. consumers 2017
- Type of razor used for shaving among male U.S. consumers 2017, by age group
- Type of razor used for shaving among male U.S. consumers 2017, by ethnicity
- Price per order of the leading online blades and razor brands U.S. 2016
- U.S. sales share of the leading online blades and razor brands 2016, by generation
- U.S. sales share of the leading online blades and razor brands 2016
- Usage frequency of Gillette Mach 3 non-disposable razor blades in the U.S. 2019
- Usage frequency of Gillette Mach 3 Turbo non-disposable razor blades in the U.S. 2019
- Usage frequency of Gillette Daisy / Daisy Plus disposable razors in the U.S. 2019
- Usage frequency of Gillette Fusion non-disposable razor blades in the U.S. 2019
- Usage frequency of BIC Soleil disposable razors / shavers in the U.S. 2019
- Usage frequency of BIC Comfort disposable razors / shavers in the U.S. 2019
- Usage frequency of Gillette Atra / Atra Plus non-disposable razor blades 2019
- Shaving/trimming body hair among male U.S. consumers 2017, by ethnicity
- Import volume of shaving products into Denmark 2016-2018
- Shaving/trimming body hair among male U.S. consumers 2017
- Frequency of use of shaving products among U.S. consumers 2017
- Usage of shaving cream or gel in the U.S. 2019
Studies
- Body care consumption in the UK (Kantar Media TGI)
- Body care consumption in Spain (Kantar Media TGI)
- Bath & Body Works
- Skin care market in the United Kingdom (UK)
- Face masks market in the U.S.
- Skin care market in the U.S.
- Nu Skin Enterprises, Inc.
- Facial skin care consumption in Great Britain (Kantar Media TGI)
- Facial skin care consumption in Spain (Kantar Media TGI)
- Facial skin care consumption in France (Kantar Media TGI)
Statistics on "Men's Shaving in the U.S."
- Male grooming market size worldwide 2012-2024
- E-commerce sales of the U.S. personal care market by segment 2015
- U.S. men's grooming sales 2014, by channel
- Leading men's grooming brands in the U.S. 2014
- Percent market share of leading men's grooming brands in the U.S. 2014
- Sales growth of leading men's grooming brands in the U.S. 2014
- Leading razor vendors in the U.S. 2016, based on sales
- Percentage of razor sales in the U.S. by vendor 2016
- Sales growth of the leading razor vendors in the U.S. 2016
- Leading razor brands in the U.S. 2019, based on sales
- Unit sales of the leading razor brand in the U.S. 2019
- Sales growth of leading razor brands in the U.S. 2019
- Leading cartridge razor blade brands sales in the U.S. 2019
- Unit sales of the leading cartridge razor blade brands in the U.S. 2019
- Usage of non-disposable razor blades in the U.S. 2011-2023
- Types of non-disposable razor blades used in the U.S. 2011-2019
- Preferred brands of non-disposable razor blades in the U.S. 2011-2019
- Usage of disposable razor blades / shavers in the U.S. 2011-2023
- Brands of disposable razor blades / shavers in the U.S. 2011-2019
- Usage of electric and battery shavers in the U.S. 2011-2023
- Brands of electric and battery shavers in the U.S. 2011-2019
- Types of electric and battery shavers in the U.S. 2011-2019
- Grooming/shaving scissors sales in the U.S. in 2014
- Leading grooming/shaving scissors brands in U.S. drugstores 2014
- Leading shaving cream brands in the U.S. 2019
- Sales share of leading shaving cream brands in the U.S. 2019
- Usage of shaving cream or gel in the U.S. 2011-2023
- Types of shaving cream used in the U.S. 2011-2019
- Kinds of shaving cream or gel used in the U.S. 2011-2019
- Forms of shaving cream or gel used in the U.S. 2011-2019
- Preferred brands of shaving cream or gel in the U.S. 2011-2019
- Leading lotion/cologne/talc brands in the U.S. 2016
- Percentage of lotion/cologne/talc brand sales in the U.S. 2016
- U.S. household expenditure on shaving needs 2007-2018
- Consumers who've purchased or received men's grooming gift boxes in the U.S. 2015
- Grooming products men buy themselves in the U.S. 2015
- Men's grooming activities reported by women in the U.S. 2015
- Consumer attitudes towards men's grooming products in the U.S. 2015
- Type of men's facial hair preferred by women in the U.S. 2015
- Women's attitudes towards men with beards in the U.S. 2015
- Consumer view of whether men should shave their armpits in the U.S. 2015
- Men's view of whether men should shave their legs in the U.S. 2015
- Women's view of whether men should shave their legs in the U.S. 2015
- U.S. shaving costs by razor type 2013
- Usage frequency of non-disposable razor blades in the U.S. 2011-2019
- Type of razor used for shaving among male U.S. consumers 2017
- Type of razor used for shaving among male U.S. consumers 2017, by age group
- Type of razor used for shaving among male U.S. consumers 2017, by ethnicity
- Price per order of the leading online blades and razor brands U.S. 2016
- U.S. sales share of the leading online blades and razor brands 2016, by generation
- U.S. sales share of the leading online blades and razor brands 2016
- Usage frequency of Gillette Mach 3 non-disposable razor blades in the U.S. 2019
- Usage frequency of Gillette Mach 3 Turbo non-disposable razor blades in the U.S. 2019
- Usage frequency of Gillette Daisy / Daisy Plus disposable razors in the U.S. 2019
- Usage frequency of Gillette Fusion non-disposable razor blades in the U.S. 2019
- Usage frequency of BIC Soleil disposable razors / shavers in the U.S. 2019
- Usage frequency of BIC Comfort disposable razors / shavers in the U.S. 2019
- Usage frequency of Gillette Atra / Atra Plus non-disposable razor blades 2019
- Shaving/trimming body hair among male U.S. consumers 2017, by ethnicity
- Import volume of shaving products into Denmark 2016-2018
- Shaving/trimming body hair among male U.S. consumers 2017
- Frequency of use of shaving products among U.S. consumers 2017
- Usage of shaving cream or gel in the U.S. 2019
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.