Private label razors sold the highest volume of units in the United States in 2019, at 6.3 million. The second leading brand in terms of unit sales was Harry's in that year with 5.3 million units.
Leading razor vendors and brands
Proctor & Gamble was the leading vendor of razors in the United States in 2016, generating about 286.3 million U.S. dollars in sales in that year, while private label vendors came in third in terms of razor sales. However, Americans tend to prefer private label razors to name brand razors. In 2018, private label brands sold nearly 40 million U.S. dollars of razors, about eight million dollars more than the top name brand, Gillette Fusion5. The popularity of Gillette Fusion5 and other name brand razors is on the rise compared to private label razors. Between 2017 and 2018, Gillette Fision5 experienced highest growth in sales, while private label razors sales declined by about percent in that time period.
* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains.
Ranking based on dollar sales.
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Drug Store News. (August 26, 2019). Unit sales of the leading razor brands in the United States in 2019 (in millions)* [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/194714/share-of-us-razor-sales-in-2013-by-brand/
Drug Store News. "Unit sales of the leading razor brands in the United States in 2019 (in millions)*." Chart. August 26, 2019. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/194714/share-of-us-razor-sales-in-2013-by-brand/
Drug Store News. (2019). Unit sales of the leading razor brands in the United States in 2019 (in millions)*. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/194714/share-of-us-razor-sales-in-2013-by-brand/
Drug Store News. "Unit Sales of The Leading Razor Brands in The United States in 2019 (in Millions)*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/194714/share-of-us-razor-sales-in-2013-by-brand/
Drug Store News, Unit sales of the leading razor brands in the United States in 2019 (in millions)* Statista, https://www.statista.com/statistics/194714/share-of-us-razor-sales-in-2013-by-brand/ (last visited June 28, 2022)