Unit sales of mouthwash in the U.S. 2019, by vendor

The statistic shows the mouthwash and dental rinse unit sales in the United States in 2019, by leading vendors. In that year, the Johnson & Johnson vendor captured a sales of 128 million units in the United States.

Mouthwash and dental health care in the United States

A chemotherapeutic agent used to enhance oral hygiene, mouthwash and dental rinses kill bacterial plaque that causes cavities, gingivitis, bad breath and tooth decay.

Consumers are starting to make the connection that good oral health contributes to good overall health. As a result oral care has risen in importance in consumers' daily routines. That said, with the aging consumer population, care for gums and teeth is becoming more critical. With the recent recession, the private label industry saw a significant increase in consumers switching from national brands to private label products to save money. In 2015, private label vendors were the third leading mouthwash vendors in the United States, generating more than 200 million U.S. dollars in sales.

In response, the national brand companies are creating "umbrella brands" under which they're grouping products such as Crest's Pro Health line up of floss, toothpaste, mouthwash and whitening strips. Retailers and private label companies need to respond to this initiative by developing and launching their own "umbrella brands" and oral care systems. Given the importance of good oral health, it is critical for retailers to offer consumers the highest quality products possible. Beyond product quality it is also important for retailers to partner with manufacturers who provide excellent customer service, offer new and innovative products and assist in maximizing their oral care planogram sales and profitability through product mix, pricing, product placement and promotional programs.

Unit sales of total mouthwash and dental rinse in the United States in 2019, by leading vendors

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Sources

Release date

November 2019

Region

United States

Survey time period

52 weeks ended August 11, 2019

Supplementary notes

Total U.S. sales through food, drug and mass merchandise outlets for the latest 52 weeks ended August 11, 2019.

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