Fast food in the U.S. - additional information
The fast food industry in the United States was forecasted to generate increasing revenue until at least 2020, and rising number of establishments until 2018.
The leading fast food brand in the United States, and indeed worldwide, is McDonald’s. The company reached a record revenue of 28.11 billion U.S. dollars in 2013, but were unable to match this figure the following two fiscal years. With a brand value of approximately 81 billion U.S. dollars in 2015, McDonald’s was the most valuable fast food brand in the world, followed by Starbucks and Subway.
The American franchise chain Subway, operated by parent company Doctors Associates, offers a variety of sub sandwiches, salads, wraps and baked goods. Among U.S. adults, Subway was the eighth most popular sandwich chain as of January 2015. Consumers labeled taste as the most important attribute when it comes to restaurant experiences in the United States, but Subway was ranked second to last for the tastiness of its sandwiches out of 15 popular U.S. sandwich restaurants in July 2014. The chain’s food was rated 7.2 out of 10.
In 2013, 28.2 percent of U.S. consumers stated that they visited quick service restaurants - where fast food is typically served - once a week. Perhaps unsurprisingly, the main reason U.S. consumers eat fast food is for its convenience.