Occupancy rate outlook for the U.S. lodging industry 2019-2021, by quarter

In the fourth quarter of 2021, the occupancy rate of the U.S. lodging industry is predicted to reach 55.6 percent. In 2019, occupancy rates in United States hotels reached a little over 70 percent during quarters two and three.

Key performance indicator: occupancy rate

The hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of rented rooms to the total amount of available hotel rooms. The average U.S. hotel occupancy rate for 2019 stood at roughly 66 percent. Since 2009, the country’s occupancy rate has increased by over 10 percent. Europe had an occupancy rate of roughly 72.2 percent in 2019, making it the region with the highest global occupancy rate that year.

The guest

Based on a customer satisfaction score, which examines several key factors (e.g., hotel service, costs, food and beverage), Wyndham Grand Hotels and Hard Rock Hotel were ranked the best upper upscale hotel brands in North America as of March 2020. For the same period, Surestay Hotel by Best Western and Americas Best Value Inn were among North America’s highest-rated budget hotel brands.