Users' motivations for mobile search on a smartphone

This statistic shows the varying motivations for mobile search usage on smartphones. Ttraditional media motivated 68 percent of respondents to run a mobile search using their smartphone.

Have you ever used a search engine on your smartphone to find more information as a result of the following?

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Sources

Release date

April 2011

Region

United States

Survey time period

4th quarter 2010

Number of respondents

4,902 respondents

Age group

18-64 years

Special properties

Smartphone users who use mobile search

Method of interview

Face-to-face interview

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Statistics on "Online search usage"

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