Turkey: social network penetration Q3-Q4 2017
Penetration of leading social networks in Turkey as of 3rd and 4th quarter 2017, by platform
This statistic presents the social network, voip service, and messenger app penetration rate in Turkey as of the 3rd and 4th quarter of 2017. The most used social network was youtube with a 55 percent penetration rate closely followed by Facebook with 53 percent. According to the source, 63 percent of the population was active social media users. The information presented is an extrapolation of data gained during a survey and represents users' own claimed activity.
The overall penetration rate of social networks in Turkey is lower than 60 percent according to Statista data. This is probably due to different methodological approaches. For 2016, Statista estimated a 44.2 percent penetration rate for social networks in Turkey. We are Social's estimates translate to roughly 48 million monthly active social media users, while Statista estimates put the number at 34.23 million users in 2016. This also means a lower Facebook penetration rate than is shown in this statistic. According to Statista's estimates the Facebook penetration rate in 2016 is roughly 13 percent lower than depicted here.
Penetration of leading social networks in Turkey as of 3rd and 4th quarter 2017, by platform
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| Share of population | |
|---|---|
| Tumblr | 14% |
| Snapchat | 21% |
| 16% | |
| Skype | 25% |
| 20% | |
| Google+ | 31% |
| FB Messenger | 37% |
| 50% | |
| 36% | |
| 46% | |
| 53% | |
| Youtube | 55% |
Source
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