Reasons for switching search engines in the U.S. 2019

Which factors would motivate you to switch search engines?

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Release date



United States

Survey time period

October 2019

Number of respondents

1,179 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question as phrased by the source: "A search engine is a web tool in which you enter search terms and receive a list of results from varying websites. Examples include,, and If you were going to switch to a new search engine, which factor would most motivate you to make the switch? (Or, if you have already switched search engines, what was the primary factor that motivated the switch?)"

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