Cosmetics e-commerce retail sales value forecast in China 2018-2024

Published by
Xin Ou,
Feb 23, 2024
In 2018, the online retail sales value of cosmetic products in China amounted to approximately 194.4 billion yuan. This number was forecasted to exceed 350 billion yuan by 2024. The total online and offline cosmetics retail value was projected to reach 439 billion yuan by then.

Forecasted online retail sales value of cosmetic products in China from 2018 to 2024 (in billion yuan)

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Release date

November 2019

Region

China

Survey time period

2018

Supplementary notes

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2020).

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