Revenue of Haier Electronics Group 2009-2019

The graph shows the revenue of Haier Electronics Group from 2009 to 2019. In 2019, Haier Electronics had generated a revenue of approximately 85.25 billion yuan.

Household electronics industry in China

Not only has China been one of the major household appliance manufacturers over the past years, the domestic demand for electrical household appliances is continuously on the rise. The electric household appliance market in China is estimated to display growth rates of above 12.4 percent until 2018. Monthly retail trade revenues of household appliances and consumer electronics in China have constantly ranged between 60.5 and 80.8 billion yuan per month up until August 2015. Midea Group, a privately held Chinese company, has been the world’s largest household appliance company in 2019. The company had generated sales revenues amounting to approximately 40 billion U.S. dollars, exceeding its closest competitors Gree Electric Appliances, another Chinese manufacturer, and Whirlpool, the leading player in the U.S. home appliance market.

Smart appliances in China

In today’s China, most households are equipped with basic appliances such as refrigerators, televisions and washing machines. With the advent of smart appliances, more and more household appliances were connected to the internet. The smart electrical home appliances market size in China was estimated to reach 515 billion yuan in 2020. Among all common smart appliances, smart television has the highest penetration rate.

Revenue of Haier Electronics Group from 2009 to 2019

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Release date

April 2020



Survey time period

2009 to 2019

Supplementary notes

Haier Electronics Group is a subsidiary of Haier Group. Haier Electronics focuses on research, development, production and sales of washing machines and water heaters. Additionally, the company offers services like logistics and customer service for other white goods and appliances which do not necessarily belong to the Haier brand.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020).

Figures for earlier years were taken from previous reports.
2018 figures were restated in 2019 report.

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