Market demand growth of electric household appliances China 2008-2018

in 2013, the market demand of electric household appliances in China increased by 12.4 percent compared to the previous year and was forecasted to keep growing at approximately similar rate until at least 2018.

Electric household appliances market in China

Mainly owing to rising income levels of Chinese consumers and China’s urbanization drive, the electric household appliances market in China has been surging rapidly. As the Chinese income grows, the expanding middle class sets higher demands for household appliances in line with a higher quality of life. How to fulfill users’ needs of more user-friendly, smarter home appliances is one of the biggest challenges that Chinese home appliance companies are facing. Revenues in the electrical appliances sector in China had reached 1,284 billion yuan in 2013, up from about 715 billion yuan in 2009.

In 2019, the leading home appliance manufacturer both in the domestic and global market was the Midea Group with sales amounting to nearly 40 billion U.S. dollars. Second in line that year was Gree Electric, one of Midea’s major competitors, with sales amounting to 28.5 billion U.S. dollars.

Despite the positive momentum of the electric household appliances market in China, traditional offline retailers are struggling. Vipshop and JD.com were among the world’s fastest growing retailers between 2013 and 2018, according to Deloitte. In 2019, JD.com was China's second largest e-commerce retailer with the total net revenues of 577 billion yuan. In comparison, the largest Chinese offline retail chain Suning Commerce Group generated about 269 billion yuan revenue that same year.

Growth of the market volume of electric household appliances in China from 2008 to 2013 with a forecast until 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2015

Region

China

Survey time period

2008 to 2013

Supplementary notes

*Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Home/household appliances"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.