Online retail: revenue of Amazon, Otto and Rakuten 2020

In 2020, Amazon's e-commerce revenue through the company's Online Stores segment amounted to 167.4 billion U.S. dollars. In comparison, the platform's German competitor Otto Group generated approximately 11.5 billion U.S. dollars worth of e-commerce sales.

Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars)

Characteristic	Amazon	Otto Group	Rakuten
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-	-	-	-
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Release date

2021

More information

Region

Worldwide

Survey time period

2015 to 2020

Special properties

Otto Group financial year 2019/2020 ends February 28

Supplementary notes

Data has been compiled by Statista using the following sources:

Amazon
Amazon figures refer to the company's Online Stores segment.

Otto
According to the 2020/21 press release, the Otto Group's global online revenue in that year was 9.9 billion euros.

Rakuten
Rakuten's e-commerce revenue was calculated from the group's Internet Services segment, which encompasses e-commerce, travel as well as portals and media. In FY 2019, revenue for the Internet Service segment amounted to ¥792,512 million.

2019 figures converted to USD on June 18, 2020.

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