Generation Y's preferred methods for learning about nonprofit organizations 2012

This statistic shows survey respondents answer to a question about how they preferred to learn about nonprofit organizations in the United States. This question was specifically asked to people from generation Y aged 20 to 35 years (also referred to as Millennials). 65 percent of respondents said they preferred to learn about nonprofit organizations through their websites.

How do you prefer to learn about nonprofits?

Share of respondents
Website65%
Social Media55%
E-Newsletters47%
Print18%
Face to Face17%
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Sources

Release date

April 2012

Region

United States

Survey time period

2012

Number of respondents

Various samples

Age group

8-19 years

Supplementary notes

Three different survey methodologies were used for the purpose of this study:
Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35.
Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35.
Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.

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Statistics on "Internet usage of Millennials in the United States"

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