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Expected length of mobile phone ownership until replacement, U.S. and global 2012

How long do you think you will own your current mobile phone from the date of purchase until you replace/discard it?

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Sources

Release date

August 2012

Region

Worldwide

Survey time period

June 29 to July 28, 2012

Number of respondents

4,700*

Age group

18 years and older

Special properties

Wireless mobile technology consumers including a small sample of elites**

Method of interview

Online survey

Supplementary notes

* The global online survey was conducted with 4,700 respondents in 7 countries. Part of the sample in each country included 'elites'. Sample sizes were as follows; The United States (n=1,000, elites: n=100), Brazil (n=500, elites: n=100), China (n=500, elites: n=100), India (n=500, elites: n=100), Indonesia (n=500, elites: n=100), Korea (n=500, elites: n=100), and the United Kingdom (n=500, elites: n=100). An identical survey was administered by telephone in South Africa with 300 respondents, 50 of which were classed as elites.

** Classification of elites: high income/wealth, highly educated, regularly follow current events.

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