Bergur Thormundsson
Research expert covering technology in the Nordics, AI and smart cities
Get in touch with us nowApple faces stiff competition
Apple has been a major player in the global market and the Nordics have been no exception. Apple has topped the ranking of mobile vendors in the past decade however Korean and Chinese giants like Samsung and Huawei have started to steadily gain more power. Apple’s share of the total mobile device market in both Denmark and Norway increased, regaining and strengthening its dominance, owning more than half of the total market. By contrast, vendors in Finland seemed to be more equally distributed: Apple still topped the ranking, at 34 percent, but Samsung followed closely, with 26 percent.Tablets still widely used
Although smartphones have become an inseparable part of daily tasks, tablets are preferred for certain activities, especially activities requiring larger screens, such as reading the news, watching videos, and playing games. Tablet penetration rates in the Nordic countries are forecast to continue to increase in the upcoming years, reaching over 50 percent in Norway by 2028, a dramatic rise compared to just over ten percent in 2010. The corresponding figure for the Danish market was also over 47 percent, and Sweden was expected to achieve nearly 56 percent penetration by 2025.
