Global number of stores of The Gap, Inc. by store brand and region 2010-2018

In 2018, the apparel retailer Gap, Inc. operated a total of 3,666 stores. The majority of the company’s stores are located in North America. As of 2018, the company’s Gap brand had 758 stores in operation in North America.

The Gap, Inc.

The Gap was founded in San Francisco, California in 1969 and is now a major international clothing retailer and brand. The Gap, Inc. also owns and operates the Old Navy, Banana Republic, Athleta, and Intermix brands. In 2018, The Gap, Inc. generated net sales of around 16.6 billion U.S. dollars, an increase from 15.9 billion U.S. dollars the previous year.

U.S. Clothing Shopping Behavior

According to a 2017 survey of consumers in the United States, 52 percent of respondents indicated that they prefer to buy their clothing, shoes, or accessories from the brand Nike, making it the most popular apparel brand in the United States. Levi’s and Adidas also ranked highly in that survey. For the majority of Americans, once they have found a clothing brand they enjoy, they tend to keep purchasing clothing from that brand. Only 35 percent of Americans indicated they felt no loyalty to any clothing brand.