This statistic depicts the share of women who belong to each beauty archetype worldwide in 2012, by country. The survey revealed that 30 percent of the women in the United States felt that they belonged to the comfortable cats category.
women from 15 countries including UK, France, Germany, Brazil, Mexico and China
Method of interview
Online survey
Supplementary notes
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Age group of the interviewees was not specified.
* This category are not convinced that they need products to be beautiful. They rebuff beauty conventions in favor of their own standards.
** Believe beauty reflects success and vice versa.
*** View beauty as being sexy and about getting what they want. Youthful appearance is key and plastic surgery socially accepted.
**** Define beauty as confidence and contentment and not the most important part of life.
***** See beauty as a social experience, thriving on swapping tips among friends.
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Marketing Week. (March 8, 2012). Which beauty archetype do you belong to? [Graph]. In Statista. Retrieved July 07, 2020, from https://www.statista.com/statistics/243839/share-of-women-who-belong-to-each-beauty-archetype-worldwide-by-country/
Marketing Week. "Which beauty archetype do you belong to?." Chart. March 8, 2012. Statista. Accessed July 07, 2020. https://www.statista.com/statistics/243839/share-of-women-who-belong-to-each-beauty-archetype-worldwide-by-country/
Marketing Week. (2012). Which beauty archetype do you belong to?. Statista. Statista Inc.. Accessed: July 07, 2020. https://www.statista.com/statistics/243839/share-of-women-who-belong-to-each-beauty-archetype-worldwide-by-country/
Marketing Week. "Which Beauty Archetype Do You Belong To?." Statista, Statista Inc., 8 Mar 2012, https://www.statista.com/statistics/243839/share-of-women-who-belong-to-each-beauty-archetype-worldwide-by-country/
Marketing Week, Which beauty archetype do you belong to? Statista, https://www.statista.com/statistics/243839/share-of-women-who-belong-to-each-beauty-archetype-worldwide-by-country/ (last visited July 07, 2020)
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