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Share of women who belong to each beauty archetype worldwide 2012, by country

Which beauty archetype do you belong to?

Share of women who belong to each beauty archetype worldwide 2012, by country This statistic depicts the share of women who belong to each beauty archetype worldwide in 2012, by country. The survey revealed that 30 percent of the women in the United States felt that they belonged to the comfortable cats category.
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Which beauty archetype do you belong to?

CountryComfortable cats*Powerful peacocks**Seductive foxes***Graceful swans****Social butterflies*****
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CountryComfortable cats*Powerful peacocks**Seductive foxes***Graceful swans****Social butterflies*****
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Description

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This statistic depicts the share of women who belong to each beauty archetype worldwide in 2012, by country. The survey revealed that 30 percent of the women in the United States felt that they belonged to the comfortable cats category.
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Release date
March 2012
Region
Worldwide
Survey time period
2012
Number of respondents
n = 20,000
Special properties
women from 15 countries including UK, France, Germany, Brazil, Mexico and China
Method of interview
Online survey
Supplementary notes
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Age group of the interviewees was not specified.
* This category are not convinced that they need products to be beautiful. They rebuff beauty conventions in favor of their own standards.
** Believe beauty reflects success and vice versa.
*** View beauty as being sexy and about getting what they want. Youthful appearance is key and plastic surgery socially accepted.
**** Define beauty as confidence and contentment and not the most important part of life.
***** See beauty as a social experience, thriving on swapping tips among friends.
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