Download of mobile apps relating to movies in the United States in 2012

The statistic presents the share of respondents who downloaded mobile apps relating to movie theaters to their mobile device in the United States in 2012, distinguishing between regular moviegoers and infrequent moviegoers. According to the IAB and Inmobi survey, 18 percent of U.S. regular moviegoers downloaded apps for buying movie tickets in 2012.

Have you downloaded any of the following types of apps to your mobile device?

Infrequent moviegoersRegular Moviegoers
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Sources

Release date

October 2012

Region

United States

Survey time period

August and September 2012

Number of respondents

n = 373 mobile data users

Supplementary notes

Multiple answers were possible.
The source does not provide information about the age of the respondents.
The source defines regular movie goers as persons, who see a movie monthly or more frequently. Regular movie goers made 31 percent of the survey group.
Infrequent movie goers made 48 percent of the group.
Among the respondents, 21 percent said they do not go to the movies in theaters at all.

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