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Movie theater audience in North America 2017-2019, by ethnicity

In 2019, 18 percent of moviegoers in North America were of Hispanic/Latino origin, and 12 percent were African-American. Caucausians made up the vast majority of moviegoers, and this group was the only one to see an increase between 2018 and 2019.

Distribution of the movie theater audience in North America from 2017 to 2019, by ethnicity

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Release date

March 2020


Canada, United States

Survey time period

2017 to 2019

Special properties

share of general population

Supplementary notes

235.3 million moviegoers in 2015
246 million moviegoers in 2016
263 million moviegoers in 2017
263.2 million moviegoers in 2018 - the source notes that surveying is conducted in the U.S. only, so the results assume the demographic composition of the U.S./Canada combined population is similar to the U.S. only. Comparisons prior to 2017 are noted as not being feasible due to the change of methodology, aka the 2017 survey and beyond were online only. Data prior to 2017 is available in the Excel download.
268.3 million moviegoers in 2019.

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Statistics on "Minorities in Media in the U.S."

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