According to an August 2018 report on mobile device users in the United States, 60 percent of first smartphone app visits to a systems application were less than 10 seconds in length, while 40 percent of social apps had the same app session duration.
First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type
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Verto Analytics. (July 29, 2019). First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type [Graph]. In Statista. Retrieved April 05, 2020, from https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. "First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type." Chart. July 29, 2019. Statista. Accessed April 05, 2020. https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. (2019). First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type. Statista. Statista Inc.. Accessed: April 05, 2020. https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics. "First App Visits Lasting under 10 Seconds among Smartphone Users in The United States as of August 2018, by Application Type." Statista, Statista Inc., 29 Jul 2019, https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/
Verto Analytics, First app visits lasting under 10 seconds among smartphone users in the United States as of August 2018, by application type Statista, https://www.statista.com/statistics/1047923/unlocks-landing-on-apps-closed-under-10-seconds-us/ (last visited April 05, 2020)
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