RTB digital display ad spending in China 2012-2018

The statistic presents real-time bidding premium digital advertising spending in China in 2012 as well as a forecast until 2018. International Data Corporation projected that the spending would amount to 4.6 million U.S. dollars in 2014.

Real-time bidding premium digital display advertising spending in China from 2012 to 2018

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Release date

March 2014



Survey time period

October 2012 to March 2014

Special properties

Data includes online display ads, online video ads, and mobile display ads (including video)

Supplementary notes

* Forecast.
Figures for 2012 and 2013 come from an earlier publication.

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