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E-commerce in Peru – statistics & facts

The year 2020 brought with it a myriad of unexpected changes. In terms of e-commerce, Latin America's rise was perhaps among the most notable, posting the largest annual increase in online sales worldwide. Although still accounting for a small share of the region’s market, Peru stole the show that year by having the highest growth in internet retail sales revenue. Bolstered by the coronavirus pandemic, e-commerce in the Andean country experienced an unprecedented development that led its online B2C sales to soar by 50 percent when compared to 2019, reaching approximately six billion U.S. dollars.

2020, a shift in priorities

According to pre-pandemic forecasts, technology, multimedia, and fashion items were expected to be the leading online sales categories in Peru in 2020. However, the COVID-19 outbreak brought about abrupt changes in consumer priorities. With lockdowns and movement restrictions in place to slow down contagion, essential goods quickly took center stage. During a study carried out in March that year, shortly after the introduction of these measures, approximately 30 percent of Peruvians surveyed stated their intention to start or increase e-shopping for staple goods. By mid-June, food had become the main product purchased over the internet in the South American nation.

New channels for e-commerce arise

Just as the lines between the physical and digital worlds are becoming increasingly thinner, so are those regarding e-commerce and social media use. In addition to playing a determining role in the marketing and advertising of products and services, social media platforms and messaging apps are more than ever used to bring businesses closer to their clientele. In fact, according to a 2020 survey, social networks were the third most popular channel for researching potential purchases in Peru. Meanwhile, another study conducted later in the year revealed that the use of social media and WhatsApp as online shopping and ordering channels not only spiked during the quarantine period in the country but kept growing after returning to "normalcy". In 2020, Facebook and WhatsApp were the most popular social media platforms among Peruvians.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Peru" and take you straight to the corresponding statistics.

Consumption

Retailers and websites

Online shopping events

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Peru".

E-commerce in Peru

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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E-commerce in Peru – statistics & facts

The year 2020 brought with it a myriad of unexpected changes. In terms of e-commerce, Latin America's rise was perhaps among the most notable, posting the largest annual increase in online sales worldwide. Although still accounting for a small share of the region’s market, Peru stole the show that year by having the highest growth in internet retail sales revenue. Bolstered by the coronavirus pandemic, e-commerce in the Andean country experienced an unprecedented development that led its online B2C sales to soar by 50 percent when compared to 2019, reaching approximately six billion U.S. dollars.

2020, a shift in priorities

According to pre-pandemic forecasts, technology, multimedia, and fashion items were expected to be the leading online sales categories in Peru in 2020. However, the COVID-19 outbreak brought about abrupt changes in consumer priorities. With lockdowns and movement restrictions in place to slow down contagion, essential goods quickly took center stage. During a study carried out in March that year, shortly after the introduction of these measures, approximately 30 percent of Peruvians surveyed stated their intention to start or increase e-shopping for staple goods. By mid-June, food had become the main product purchased over the internet in the South American nation.

New channels for e-commerce arise

Just as the lines between the physical and digital worlds are becoming increasingly thinner, so are those regarding e-commerce and social media use. In addition to playing a determining role in the marketing and advertising of products and services, social media platforms and messaging apps are more than ever used to bring businesses closer to their clientele. In fact, according to a 2020 survey, social networks were the third most popular channel for researching potential purchases in Peru. Meanwhile, another study conducted later in the year revealed that the use of social media and WhatsApp as online shopping and ordering channels not only spiked during the quarantine period in the country but kept growing after returning to "normalcy". In 2020, Facebook and WhatsApp were the most popular social media platforms among Peruvians.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Peru".

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