With brick-and-mortar stores closing indefinitely due to the COVID-19 outbreak, millions of consumers in Peru resorted to online alternatives to complete their purchases. As a result, retail e-commerce revenues grew by 50 percent in 2020, a momentum that would slow down the following year as business returned to relative normalcy. Still, the Latin American country held one of the highest e-commerce market shares in the region, totaling more than nine billion U.S. dollars in business-to-consumer (B2C) sales.
More than a trend, a new purchasing routine
In 2021, almost 14 million Peruvians shopped online, more than double before the pandemic. Far from being a habit exclusive to the sanitary crisis, internet purchases seem to have made their way into the routines of many in Peru, with almost three-quarters of digital buyers engaging in this activity at least once per month. What has driven this behavior? According to a survey, e-commerce has made it easier for consumers to gather information before making a purchase, whether it’s researching the product beforehand or checking reviews to gain insight into the experiences of others.
A rising mobile market
Attitudes towards online shopping in Peru seem to indicate not only a consumer preference for being well informed before buying, but also one for mobile device usage. Mobile devices play a leading role in both the search process and when moving on to purchase. The convenience of making an instant purchase is the primary driver of internet shopping among Peruvians. In this regard, estimates suggest that about seven in ten e-commerce purchases in the Latin American country would come from mobile devices in 2022.
Purchase channels: many choices, one clear leader
Whether mobile or desktop, websites remain the preferred shopping channel for Peruvian digital buyers. Even so, social media platforms such as Facebook and WhatsApp have rapidly gained ground as e-commerce tools. As for websites, online marketplaces, where users can find everything in one place, are particularly popular. Among these online marketplaces, Mercado Libre is by far the most visited by Peruvians, with more than 13 million monthly visits on average.
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In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in Peru".