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E-commerce in Peru – statistics & facts

The snowy summit of the Huascarán mountain may not be the limit: in 2019, the volume of B2C online sales in Peru reached an estimate of four billion U.S. dollars. Although the South American country still accounts for a small share of the e-commerce market in Latin America, its annual growth is projected to be the largest of the region in 2020. In addition, the use of mobile devices also stands out, with 39% of e-retail purchases attributable to m-commerce.

Developments & challenges

Millennials, that is adults between 24 and 35 years old, are playing an important role in the development of e-commerce in the country. Besides making up the largest share of online shoppers, people within this age group are also those who spend the most buying on the web. Even though consumer electronics still generate the most revenue in online retail sales, fashion items, as well as food and drinks have been gaining more and more popularity among Peruvians. In Metropolitan Lima and neighboring city of Callao for instance, food delivery has become the number one service purchased online.

While Peru has seen its e-commerce grow, not everyone in the Andean country feels secure about or is familiar with digital shopping. According to the results of a survey, the main reasons why consumers had never made a purchase online were mistrust, both of not receiving their order and of giving their personal data, as well as lack of knowledge about how to buy on the internet. This suggests that companies still need to familiarize Peruvian consumers with the online purchase process and provide further evidence of the safety of e-commerce.

COVID-19's impact

With the COVID-19 outbreak and the implementation of movement restriction measures to stop its spread, many people who had previously hesitated to shop online turned to this option. As a result, Peru’s e-commerce saw record growth during the first months of the crisis, leading to a 900 percent increase in revenue in the month of April. On the other hand, the large volume of internet orders during this time also revealed that e-tailers still have a long way to go to successfully meet the South American country's increasing demand. Thousands of complaints were filed during the quarantine, which indicates that digital consumers in Peru expect more not only in terms of quantity, but also quality.

Interesting statistics

In the following 6 chapters, you will quickly find the 33 most important statistics relating to "E-commerce in Peru".

E-commerce in Peru

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