Year-on-year increase in B2C online sales in selected European countries 2013-2017

This statistic presents the year-on-year increase in online retail sales in selected European countries in 2013 and 2015, with a forecast for 2017. It was forecast that United Kingdom retail e-commerce sales would grow by 14.2 percent in 2017. The biggest growth for that year was projected in Spain with 17.8 percent and the European average growth was projected at 15.7 percent. Back in 2013, Germany had the highest increase in online retail sales with a market growth of 39.2 percent. In 2015, the online retail revenue in Great Britain amounted to approximately 61.8 billion euros and in Germany it came to around 52.8 billion euros. Germany's B2C e-commerce revenue was forecasted to reach a value of approximately 99.33 billion U.S. dollars by 2018. B2C e-commerce revenue in Great Britain was forecasted to reach 81 billion euros in 2017. The total B2C e-commerce in Europe was forecasted to come to approximately 250.2 billion euros in 2017. Further information on e-commerce in Europe can be found in the Dossier: E-commerce in Europe.

Year-on-year increase in online retail sales in selected European countries from 2013 to 2017

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Release date

March 2016



Survey time period

2013 to 2016

Supplementary notes

* Forecast

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Statistics on "E-commerce in Europe"

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