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E-commerce share in total retail in CEE region 2020, by country

Czechia was the country with the highest share of e-commerce in retail in Central and Eastern Europe as of January 1, 2020, measured at 10 percent. Slovakia followed it with an eight percent share. Bulgaria had one of the lowest figures in the region, as e-commerce represented only two percent of total retail.

Share of e-commerce in the retail market in Central and Eastern Europe as of 2020, by country*

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Release date

March 2020



Survey time period

January 1, 2020

Supplementary notes

* As some results are updated on an annual and quarterly basis, the survey periods for each country may differ, but are the most recent results at the survey date.

Edgar, Dunn & Company (EDC) used the following sources: "globally recognised, publicly available databases & resources, central banks / national e-commerce associations / national internet associations, and EDC proprietary data and models."

The data for Czechia, Hungary, Poland, and Slovakia were obtained from the report "Payments and E-Commerce Report: Western and Central Europe," pages 12-13, 24-25, 32-33, 36-37.

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Statistics on "E-commerce in Poland"

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