Online sellers on the eMAG Marketplace platform in Romania 2018-2020

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Published by Justina Alexandra Sava, Mar 22, 2021

In 2020, there were over 23 thousand online sellers on the eMAG Marketplace platform. Moreover, eMAG ranked third after Carrefour and Kaufland, as the most popular store for FMCG products in October 2020. When it comes to online stores, a survey conducted among specialists in e-commerce in Romania revealed that the most important factor which guaranteed the success of an online store was its marketing strategy.

Black Friday 2020

In 2020, the majority of online retailers started preparing for Black Friday at least two weeks in advance. During the Black Friday week in 2020, the average order value for product categories such as fashion or beauty was approximately 50 euros, while for books, movies, and music was over 30 euros per order. However, compared to the Black Friday week in 2019, the average order value of online sales in 2020 recorded higher values during weekdays.

Delivery apps

In 2020 delivery services in Romania were mostly used when ordering meals or food products. According to the results of a survey conducted among people living in Bucharest, approximately one fifth of respondents stated that they used food delivery services several times a month. At the same time, in April 2020, the most used food delivery app in Bucharest was Glovo, followed by FoodPanda.