E-commerce activities in Romania 2020

Approximately nine out of ten Romanians searched online for a specific product or a service, out of which seven of ten ended up purchasing online the products they were looking for. The highest share of online shoppers was located in the West part of Romania, with a predominance in the North-West region. However, when it comes to cities, by far the biggest online shopping activity was recorded in Bucharest , where 43 percent of payments were online.

Payment methods

In 2021, prepaid cards were the most commonly used payment method in Romania, accounting for a market share of 70 percent. Nevertheless, while the majority of Romanians owned a contactless bank card, only around 25 percent of them also had a Revolut bank card as of 2020.

Online payment methods

Since the coronavirus (COVID-19) outbreak in Romania, online payments have become more frequent for paying invoices, grocery shopping, and even for purchasing medicine. However, four out of five Romanians still struggle with using online payment methods and online banking services. The main concern with online payment methods is related to the security of payments as well as to the fear of someone misusing people’s personal data