Middle East & Africa: number of digital buyers 2014-2019

This timeline displays a forecast of the number of digital buyers in the Middle East and Africa up to 2019, based on factual numbers from 2014 to 2015. In 2019, 218 million people in the Middle East and Africa are expected to buy goods and services online.
The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.

Number of digital buyers in the Middle East and Africa from 2014 to 2019

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Release date

February 2016


Africa, MENA

Survey time period

2014 to 2015

Age group

14 years and older

Supplementary notes

* Forecast.
The source defines digital buyers as internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases.

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