Honda's motorcycle sales
In 2016, approximately 335,800 units of on-highway motorcycles and almost 90,000 units of off-highway motorcycles were sold to customers in the United States. The Honda Motor Corporation, is one of the largest motorcycle manufacturers in the United States and worldwide. Between the fiscal year of 2012 and the fiscal year of 2018, Honda’s annual motorcycle sales in North America have increased by around 113,000 units. Much of this success can be attributed to the effective advertisement and consequently the high number of sales. From 2011 to 2012, Honda’s global advertising expenditure increased to around 300 million U.S. dollars.
Honda’s motorcycle sales are also on the increase in the United Kingdom. In the first two quarters of 2014, almost 10,000 Honda motorcycles were sold in the UK, making Honda the best-selling motorcycle brand between January and June of 2014, ahead of Japan’s Yamaha Corporation and England’s Triumph Motorcycles Ltd. As a result of its worldwide success, Honda’s motorcycle revenue amounted to around two trillion Japanese Yen. Globally, the Japanese multinational manufacturer of automobiles sold some 19.5 million motorcycles in the fiscal year ending March 31, 2018.