Smartphone users in Indonesia - additional information
In 2013, an estimated 24 percent of mobile phone users in Indonesia owned a smartphone and this figure is projected to more than double to 53 percent by 2017. The number of mobile phone users in the country stood at around 173 million in 2013 and will rise to over 195 million people by 2017. This means that a projected 103.5 million people in Indonesia will own a smartphone in 2017, equivalent to 37.5 percent of the entire population.
As of December 2014, the most popular mobile operating system in Indonesia was Android, with the Google-backed OS holding a market share of just under 60 percent. Its closest competitor was Series 40, used in Nokia phones, which held a share of around 10 percent. Although Apple’s iOS is the second most popular smartphone operating system worldwide, it held just a 3.85 percent share of the Indonesian mobile market at the end of 2014.
An increasing number of people in Indonesia are using their mobile phones to access the internet. In 2013, mobile phone internet user penetration in the country was at 22.8 percent and this is expected to almost double to 45.3 percent by 2018. Some of the most popular online services amongst mobile internet users in Indonesia were Gmail, Yahoo Mail, and BlackBerry Messenger (BBM). BBM was the preferred mobile messenger app of smartphone users in the country in 2014, with 76 percent of users stating that they used the service to message friends.