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Global baby care products market value worldwide 2020-2026

The baby care products market is projected to be worth approximately 88.72 billion U.S. dollars worldwide in 2026. This is a substantial increase from 67.35 billion U.S. dollars, the estimated value of the market in 2020. The baby care market is composed of different sectors and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers.

Who are the key players contributing to the size of the market?

Procter & Gamble (P&G), Kimberly-Clark and Johnson & Johnson are the leading companies in the global baby care market. Procter & Gamble's market share of disposable baby diapers, baby wipes and training pants worldwide is expected to remain fairly constant over the coming years at around 18 percent. Kimberly-Clark’s share of the total baby care market is also expected to remain relatively unchanged, staying at around 8 percent into 2024. Johnson & Johnson’s total baby care market share, however, is predicted to drop in the next few years to 17.9 percent by 2021.

Baby care products market size worldwide from 2020 to 2026 (in billion U.S. dollars)*

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Release date

January 2021



Survey time period


Supplementary notes

*The Statista estimate is based on the 2026 value and the compound annual growth rate from 2020 to 2026 of 4.7%, which were provided by the source. An exponential development of the market was assumed.
Figures have been rounded.

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Statistics on "Baby products market worldwide"

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