U.S. retailers' opinion on strategies that will increase deli department traffic 2017

What do you consider to be the single most important strategy to build incremental deli department traffic?

U.S. retailers' opinion on strategies that will increase deli department traffic 2017 This statistic illustrates the results of a survey conducted by Progressive Grocer Market Research in 2017. Retail deli executives were asked about the single most important strategy that will increase incremental deli department traffic. Some 35.3 percent of survey respondents indicated to consider active sampling/events as single most important strategy to build additional deli department traffic.
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What do you consider to be the single most important strategy to build incremental deli department traffic?

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Share of respondents
Engaged associates76.5
Signature items47.1
Active sampling/events35.3
In-store specials29.4
Merchandising/experience23.5
Premium brands23.5
Product samples23.5
Increased on-ad specials17.6
Advertising/promotions17.6
Cross-promotions5.9
POS coupons/discounts*0
Extended hours of operation0
Incentive-based discounts0
Social media special offers0
Executive chef0
Share of respondents
Engaged associates76.5
Signature items47.1
Active sampling/events35.3
In-store specials29.4
Merchandising/experience23.5
Premium brands23.5
Product samples23.5
Increased on-ad specials17.6
Advertising/promotions17.6
Cross-promotions5.9
POS coupons/discounts*0
Extended hours of operation0
Incentive-based discounts0
Social media special offers0
Executive chef0
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This statistic illustrates the results of a survey conducted by Progressive Grocer Market Research in 2017. Retail deli executives were asked about the single most important strategy that will increase incremental deli department traffic. Some 35.3 percent of survey respondents indicated to consider active sampling/events as single most important strategy to build additional deli department traffic.
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