The soup industry comprises products such as canned or packaged wet soup, dry soup and dry bouillon, and microwaveable soups. Soup is often seen as a comfort food, which keeps you warm during the winter months.
A recent survey revealed that over 50 percent of U.S. consumers have used dry soup or bouillon in 2015. Dry soup sales amounted to 398.7 million U.S. dollars in the U.S. in 2016.
In addition to category sales in the supermarket aisles, soup may also be enjoyed in the grocery store's deli department. Soup stations were named as an important area to concentrate on by U.S. retail executives in 2015. In order to increase the deli department traffic, some 34.2 U.S. retailers considered active sampling/events as single most important strategy.
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