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Toyota global vehicle sales 2017 to 2019

Globally, Toyota sold around 10.7 million vehicles between January and December 2019. The company's sales tally increased by around one percent between the 2018 and 2019 calendar years.

Fierce competition

The company designs, manufactures, and sells motor vehicles under various brands, including the luxury marque Lexus. Toyota's market value outperforms the likes of Netflix, McDonald's, and Unilever. Toyota is one of the largest automakers in the world, based on calendar year sales figures. The car manufacturer's closest rivals are Renault-Nissan-Mitsubishi and Germany’s Volkswagen Group.

Go East

While Japan accounts for Toyota's largest revenue share, other Asian countries have emerged as the automaker's third largest markets in terms of revenue. Many automotive manufacturers were turning to the Chinese market to offset moderate sales figures in more saturated markets. Renault-Nissan-Mitsubishi, Volkswagen, and Toyota all have entered partnerships with automobile manufacturing joint ventures in China, although Toyota’s vehicle sales in the world’s largest automobile market fade in comparison to i.e. VW’s four million deliveries. Between January and December 2018, Volkswagen and its Shanghai joint venture claimed the title as China’s leading passenger vehicle manufacturer, while Toyota continued to struggle. Toyota’s China woes aside, key figures for the Japanese company are shining bright, particularly in terms of sustainability.

Toyota's retail vehicle sales from 2017 to 2019

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Release date




Survey time period

2017 to 2019

Supplementary notes

The figures for 2017 and 2018 were taken from previous editions.

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