Most valuable automotive brands worldwide by brand value 2019

This statistic shows the most valuable automotive brands worldwide in 2019, based on brand value. The Toyota marque was ranked as the world's most valuable car brand in 2019, with a brand value of nearly 30 billion U.S. dollars.

Most valuable car brands worldwide

In 2019, the ranking of the world’s most valuable car brands was once more topped by Toyota. The brand is a subdivision of the Toyota Motor Company, which was founded in the late 1930s. The Japanese manufacturer is one of the largest companies within the global automotive industry and active in a variety of segments, including SUVs and crossovers, trucks and motorcycles.

Beside Toyota, automotive brands such as BMW, Mercedes-Benz and Honda also made it into the list of the most valuable car brands worldwide. Germany’s Mercedes-Benz (a division of Stuttgart-based car and truck maker Daimler) assembles luxury and crossover automobiles, buses, and trucks. In 2018, the car manufacturing subdivision, Merecedes-Benz Cars had total revenue of around 93 billion euros.

In 2018, the scandal-stricken Volkswagen Passenger Car brand climbed back on the tail of the list, while Tesla continued its steady climb up the ranking throughout 2019. Of the Big Three U.S. automakers, General Motors and Chrysler sell automobiles under a variety of brands, while Ford sells vehicles under its namesake Ford brand and the Lincoln brand. The Michigan-based company reported having sold almost six million Ford and Lincoln vehicles worldwide in 2018. That same year, Ford’s revenue amounted to around 160 billion U.S. dollars.

Most valuable brands within the automotive sector worldwide as of 2019, by brand value

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Release date

June 2019



Survey time period


Supplementary notes

The figures have been rounded.

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Statistics on "Car brands: Toyota"

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