Most valuable automotive brands worldwide by brand value 2020

The Toyota marque was ranked as the world's most valuable car brand in 2020, with a brand value of roughly 28.4 billion U.S. dollars. Toyota's brand value declined by about three percent year-on-year.

Most valuable car brands worldwide

In 2020, the ranking of the world’s most valuable car brands was once more topped by Toyota. The brand is a subdivision of the Toyota Motor Company, which was founded in the late 1930s. The Japanese manufacturer is one of the largest companies within the global automotive industry and active in a variety of segments, including SUVs and crossovers, trucks, and motorcycles. Tesla continues its steady climb up the ranking throughout 2020, edging past Ford. Of the Big Three U.S. automakers, General Motors and Chrysler sell automobiles under a variety of brands, while Ford sells vehicles under its namesake Ford brand and the Lincoln brand.

Automotive brands such as BMW and Mercedes-Benz also made it into the list of the most valuable car brands worldwide. Germany’s Mercedes-Benz (a division of Stuttgart-based car and truck maker Daimler) assembles luxury and crossover automobiles, buses, and trucks.

Most valuable brands within the automotive sector worldwide as of 2020, by brand value

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Sources

Release date

July 2020

Region

Worldwide

Survey time period

2020

Supplementary notes

The figures have been rounded.

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Statistics on "Car brands: Toyota"

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