Leading multimedia websites in the United States in November 2016, based on market share of visits

U.S. market share of leading multimedia websites 2016 This statistic displays the market share of the the leading internet video portals in the United States as of November 2016. In that month, YouTube's market share of U.S. video and multimedia site visits was 78.8 percent. Second-ranked Netflix only generated eight percent of visits. As of the end of 2016, U.S. online users aged 25 to 34 years spent the most time of any age group watching online videos per week - a total of 178 minutes of weekly desktop video consumption. Video consumption has also shifted towards mobile, with the most popular music and video apps in the United States being YouTube, followed by Pandora radio and Netflix.
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Market share of visits
YouTube78.8%
Netflix8%
Hulu2.1%
bing Videos0.9%
Vimeo0.8%
Crunchyroll.com0.8%
Daily Motion0.6%
Apple iPod & iTunes0.6%
Yahoo! Video0.6%
blinkx0.4%
Market share of visits
YouTube78.8%
Netflix8%
Hulu2.1%
bing Videos0.9%
Vimeo0.8%
Crunchyroll.com0.8%
Daily Motion0.6%
Apple iPod & iTunes0.6%
Yahoo! Video0.6%
blinkx0.4%
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Description Source More information
This statistic displays the market share of the the leading internet video portals in the United States as of November 2016. In that month, YouTube's market share of U.S. video and multimedia site visits was 78.8 percent. Second-ranked Netflix only generated eight percent of visits. As of the end of 2016, U.S. online users aged 25 to 34 years spent the most time of any age group watching online videos per week - a total of 178 minutes of weekly desktop video consumption. Video consumption has also shifted towards mobile, with the most popular music and video apps in the United States being YouTube, followed by Pandora radio and Netflix.
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Release date
December 2016
Region
United States
Survey time period
November 2016
Special properties
Browser-based (excluding in-app) visits across PC and mobile combined

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