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Future payment behavior of current non-payers in online video usage in China 2011

The statistic shows the future payment behavior of current non-payers in online video usage in China in 2011. In 2011, 25.1 percent of current non-payers could imagine that they would spend money on online video usage on video platforms in the future.

Future payment behavior of current non-payers in online video usage in China in 2011

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Source

Release date

May 2012

Region

China

Survey time period

December 15 to 22, 2011

Number of respondents

2,088 (1,039 via landline, 1,049 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

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