Most common digital content products purchased online in the last 12 months as of February 2013

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Share of digital content buyers

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Description Source More information
This statistic presents the most common digital content products purchased online by digital content buyers in the last 12 months. As of February 2013, 39 percent of consumers who purchased digital goods had purchased digital music in the previous year.
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Release date
July 2013
Survey time period
February 2013
Number of respondents
11,483 respondents
Age group
18 years and older
Special properties
Consumers who purchased digital goods/ services and/or video games in the previous 12 months
Supplementary notes
Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both.

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