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Mobile Gaming Industry - Statistics & Facts
Mobile media is taking our lives by storm. The time Americans spend with mobile, non-voice content is expected to grow by approximately 50 percent over a period of seven years, from 135 minutes in 2013 to an estimated 203 minutes in 2018. What is more, between 2015 and 2018, mobile internet usage time in the country is expected to grow from 140 daily minutes to 189 minutes per day, representing a 35 percent growth within the three years measured. Mobile web usage time is expected to account for roughly 16.7 percent of that time, with the remaining mobile internet time spent in-app.
Mobile games contribute greatly to the high growth rate of mobile media use. On a global level, in 2015 the industry generated 30.1 billion U.S. dollars in revenue. The total figure is expected to grow to more than 40.6 billion by 2017. Furthermore, it was calculated in 2016 that revenues of Google Play Store and Apple App Store from mobile games accounted for 90 and 80 percent of total revenues of these app stores respectively. As with all things gaming, data shows that Asia remains the largest region based on mobile games revenue as of 2016. Approximately three times smaller, North America was the second largest mobile gaming region, having generated 6.9 billion U.S. dollars that year. At end of 2016, there was an average of 2.8 billion monthly active users of mobile games worldwide, up from 2.7 billion in the last quarter of 2015.
It was found in early 2016 that U.S. gamers played an average of 3.6 mobile games per month, and 1.3 games on a daily basis. Certain studies have taken a deeper look into consumer behavior when it comes to mobile gaming. Arcade and action games take the lead in popularity as these particular mobile genres were downloaded more than 60 million times in mid-2016. However, it is the strategy games that seem to be accounting for the lion's share of monthly revenues on the United States, as they were believed to have generated 194 million U.S. dollars in July 2016. By comparison, arcade games brought in 87 million dollars in revenue that month. All in all, in 2015 over 51 percent of U.S. mobile phone users were gaming on their devices. It is expected that starting in 2018 the penetration of mobile gaming in the United States will surpass 60 percent, and in 2020 it is projected to reach 63.7 percent.
Mobile gaming in the U.S. - Important statistics
- 1. Global industry overview
+Mobile contents market value worldwide 2011-2018- +Global mobile gaming app revenue 2015-2020
- +Global mobile gaming revenue 2014-2019, by device
- +Leading global mobile gaming markets Q2 2016, by game installs
- +Leading mobile gaming markets worldwide 2015, by revenue
- Share of internet users playing mobile games via smartphone worldwide 2016, by region
- +Share of global mobile users making in-game purchases 2016, by platform
- +Leading Android gaming app genres reach worldwide 2017
- 2. U.S. industry overview
- +Mobile contents market value in North America 2011-2018
- U.S. mobile gaming revenues 2013-2016
- +U.S. mobile gaming revenue distribution 2013-2016, by type
- Number of mobile gamers in North America 2014-2016, by device
- Americas leading markets based on mobile game session share 2015
- +Leading mobile game genres in the U.S. 2016, by monthly revenue
- 3. Market leaders
- +Zynga's revenue from 2008 to 2016, by segment
- +Electronic Arts' quarterly digital revenue Q1 2011-Q4 2017, by type
- +Supercell annual revenue 2012-2016
- King annual revenue 2010-2016
- King quarterly gross bookings Q1 2012-Q4 2015, by channel
- +Leading mobile games 2015, by global revenue
- +Leading Android gaming app reach in the U.S. 2017
- +Leading iOS gaming app reach in the U.S. 2017
- Fastest mobile games to reach 10 million downloads worldwide 2016
- Leading mobile game publishers 2016, by daily U.S. downloads
- 4. Player demographics
- Mobile phone gamers in the U.S. 2011-2020
- Mobile gaming penetration in the U.S. 2011-2020
- Mobile phone gamers share among U.S. mobile phone users 2013-2020
- +Number of tablet gamers in the U.S. from 2011 to 2020
- +Mobile games in the U.S.: number of downloads 2014, by age
- +Mobile games in the U.S.: number of downloads 2014, by platform
- 5. Game usage
- +Types of mobile games played most often in the U.S. in 2016
- +Potential interest in mobile versions of console games in the U.S. 2016
- Average mobile app session length 2015, by category
- +Leading Android gaming app genres reach in the U.S. 2017
- +Paid mobile games possession in the U.S. 2016
- +Leading mobile game genres downloaded in the U.S. 2016
- Daily and monthly average number of mobile games played in the U.S. 2016
- +Leading mobile game genres in the U.S. 2016, by MAU
- 6. Children & mobile games
- 7. Monetization
- +Number of in-game purchases made by freemium mobile gamers 2016
- +Preferred monetization channels for mobile games worldwide 2015
- +U.S. in-game mobile gaming revenue 2013-2016
- +U.S. mobile download and in-app revenue distribution 2013-2016
- +Annual mobile in-game spending in the U.S. 2016, by game
- Top grossing iOS mobile gaming apps 2017, ranked by daily revenue
- +Mobile game in-app purchase motivators 2014, by device
- +Share of free mobile games on Google Play 2016, by monetization model
- +Google Play games using selected monetization models 2016
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