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Canada sales channels for audiobook retail 2016-2020

As of 2020, YouTube was the most popular channel for Canadian consumers to get audiobooks, with 37 percent of respondents n a survey stating that they use YouTube to access content. Audible and Kindle audiobooks from Amazon were also popular, with 33 percent of those surveyed using these channels. Data from previous reports looked at the leading retail channels used for audiobook distribution by publishing firms in Canada.

Leading sales channels used for audiobook retail distribution in Canada from 2016 to 2020

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Release date

June 2020



Survey time period

Spring 2020

Number of respondents

500 respondents

Age group

18 years and older

Special properties

500 adult audiobook listeners from Canada

Method of interview

Online survey

Supplementary notes

*Missing figures were not provided by the source.
Figures prior to 2020 come from earlier surveys.

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