Australia mobile phone users 2011-2019

Mobile phone usage in Australia had continued to rise steadily since 2011, with the total number of users predicted to have risen to twenty million in 2019. Smartphone penetration had also increased in recent years and was estimated to reach nearly 85 percent during 2019. Apple’s iPhone range was dominant, having held the majority market share between 2015 and 2017 (notably during the last quarter of 2016 where Apple’s market share was more than half). Korean technology giant Samsung had also maintained a solid market share over all other device manufacturers during the same time period.

More than just a way to make calls

  To Australians, a mobile phone or a smartphone was more than just a way to make phone calls. A good data allowance facilitated the use of more than just the basic features of smartphones and nearly half of Australians said that they used the more advanced features of their phones, such as mobile email and internet. By comparison, a small share said that they used their phone only for making calls.

 Video on the go 

  A large proportion of Australians, particularly in younger age groups, used their smartphones for watching short-form video content, as well as films and TV series when on-the-go. It was not just watching video either; 30 percent said in 2016 that they had used their phone to upload video content too.
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Number of mobile phone users in Australia from 2011 to 2019
(in millions)
Number of mobile phone users in millions
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