Smartphones in the U.S. - Statistics & Facts

Smartphones in the U.S. - Statistics & Facts

Statistics and facts about the U.S. smartphone market

The United States is one the largest smartphone markets in the world. Amongst the top three markets – China, U.S. and India – the United States has the highest smartphone penetration rate. By 2017, 63.5 percent of the U.S. population is expected to use a smartphone. This is a significant increase from the 2012 figure, when the country’s penetration rate stood at almost 40 percent. It is estimated that the U.S. will have nearly 220 million smartphone users by 2017, which roughly corresponds to ten percent of the estimated number of all smartphone users worldwide for that year. India, the second most populous country in the world, is projected to pass the United States in number of smartphone users by 2017.

With 12 percent of the share of smartphone shipments worldwide in 2015, the United States is still the second biggest global market in terms of shipments, only behind China. China has about 30 percent of the share, while India has 7.6 percent. India, due to its rapid growth, is projected to pass the U.S. in shipments by 2019 and increase its market share to around 13 percent. Despite India’s and China’s expansion in the global market, the smartphone industry in the U.S. shows no signs of slowing down. Smartphones sales in the United States are projected to generate 55 billion U.S. dollars in revenue in 2016, an expected rise of 10 billion U.S. dollars from the 2013 figure.

Samsung and Apple are the two main vendors in the U.S. smartphone market. As of November 2015, Apple accounted for 43 percent of all devices used in the country, while Samsung had 30 percent of the share. In 2015, the estimated number of iPhone users in the country was at around 75 million. About 43 percent of all U.S. smartphone subscribers were Apple iOS users as of November 2015. Compared to global figures, Apple’s share in the U.S. smartphone market is fairly large. As of the third quarter of 2015, for example, Apple iOS accounted for only 13 percent of all smartphones sold to end users worldwide, while Android had 85 percent of the market share, the highest figure to date. Despite Apple’s strong presence in the American market, Google’s Android is still the dominant operating system in the country, as over 50 percent of all U.S. smartphone subscribers use an Android device.

Picture: / hronos7; Wikimedia/cc, TechGizmo

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