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Smartphones in the U.S. - Statistics & Facts

The smartphone market in the United States is one of the world’s largest, with more than 290 million smartphone users. In line with the overall growth of the smartphone market worldwide, the smartphone penetration rate in the United States has continuously risen over the past several years, reaching 85 percent in February 2021. Revenue from smartphone sales in 2021 is expected to be lower than in 2019, due to the effects of the coronavirus (COVID-19) pandemic.

Apple iPhone most popular smartphone

Apple and Samsung are the market leaders in the U.S. smartphone market. Together the two manufacturers account for more than 82 percent of smartphone unit sales in the country. Apple’s iPhone is the most popular smartphone with U.S. American consumers, with 55 percent of subscribers using an Apple device.

The strong market position of both Apple and Samsung in the United States is also reflected in customer satisfaction indexes. The five smartphone models with the highest customer satisfaction in the United States are all Samsung Galaxy or Apple iPhone models.

5G set to drive the smartphone market

5G capabilities are now a standard feature of flagship smartphones, with 5G-capable smartphones accounting for 57 percent of all smartphone sales in the fourth quarter of 2020 and the first quarter of 2021. This is only likely to increase in coming years, with several 5G capable phones and foldable smartphones are set to be released, including at the cheaper ends of the market.

Samsung established an early lead in the 5G smartphone market in the United States, accounting for around 75 percent of 5G smartphones sold in 2019.

The launch of the iPhone 12 helped propel Apple’s market share from 40 percent in the third quarter of 2020 to 65 percent in the fourth quarter of 2020, eating into Samsung’s lead. In a survey conducted prior to the release of the iPhone 12, 79 percent of respondents said 5G capability was an important factor they considered when deciding to upgrade their device.

Interesting statistics

In the following 5 chapters, you will quickly find the 27 most important statistics relating to "US smartphone market".


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