The United States is one the largest smartphone markets in the world with one of the highest smartphone penetration rates worldiwde. In 2017, 68.4 percent of the U.S. population use a smartphone. This is a significant increase from the 2012 figure, when the country’s penetration rate stood at almost 40 percent. The number of U.S. smartphone users is estimated to grow to more than 220 million in 2017, which roughly corresponds to ten percent of the estimated number of all smartphone users worldwide for that year.
Samsung and Apple are the two main vendors in the U.S. smartphone market. In March 2016, Apple and Samsung accounted for more than 50 percent of all smartphones sold in the United States. More than 70 percent of smartphone subscribers in the United States use either an Apple or Samsung smartphone in 2017. Almost all of the smartphone subscribers in the United States use the Android or iOS operating system on their smartphone. The market share of the Blackberry and Microsoft mobile operating systems stood at below three percent combined at the beginning of 2017.
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