The smartphone market in the United States is one of the world’s largest, with more than 260 million smartphone users. In line with the overall growth of the smartphone market worldwide, the smartphone penetration rate in the United States has continuously risen over the past ten to fifteen years to more than 80 percent today. Revenue from smartphone sales has also grown over this time period with annual sales reaching more than 70 billion U.S. dollars.
Apple iPhone most popular smartphone
Apple and Samsung are the market leaders in the U.S. smartphone market. Together the two manufacturers account for more than 60 percent of smartphone unit sales in the country. Apple’s iPhone is the most popular smartphone with U.S. American consumers, with almost 50 percent of subscribers using an Apple device. The strong market position of both Apple and Samsung in the United States is also reflected in customer satisfaction indexes. The five smartphone models with the highest customer satisfaction in the United States are all Samsung Galaxy or Apple iPhone models.
Future market trends – 5G, foldables, and mobile payment
Several 5G capable phones and foldable smartphones are set to be released and penetrate the market in the United States in 2020 and beyond. Samsung might be in a good position to take the early lead in the 5G smartphone market in the United States, as the company accounted for around 75 percent of 5G smartphones sold in 2019. The 5G smartphone market is still relatively small, with less than two million 5G smartphones sold in the United States overall in 2019 – around one percent of total smartphone sales. Samsung is also one of the few manufacturers already selling foldable phones. These new phones come with a hefty price tag, with a retail price of more than 1,000 U.S. dollars.
Mobile payments are another trend in the U.S. smartphone market, as the penetration of smartphone payment services is projected to reach more than 30 percent of U.S. smartphone users.
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In the following 5 chapters, you will quickly find the 31 most important statistics relating to "US smartphone market".