Apple iPhone most popular smartphoneApple and Samsung are the market leaders in the U.S. smartphone market. Together the two manufacturers account for more than 60 percent of smartphone unit sales in the country. Apple’s iPhone is the most popular smartphone with U.S. American consumers, with almost 50 percent of subscribers using an Apple device. The strong market position of both Apple and Samsung in the United States is also reflected in customer satisfaction indexes. The five smartphone models with the highest customer satisfaction in the United States are all Samsung Galaxy or Apple iPhone models.
Future market trends – 5G, foldables, and mobile paymentSeveral 5G capable phones and foldable smartphones are set to be released and penetrate the market in the United States in 2020 and beyond. Samsung might be in a good position to take the early lead in the 5G smartphone market in the United States, as the company accounted for around 75 percent of 5G smartphones sold in 2019. The 5G smartphone market is still relatively small, with less than two million 5G smartphones sold in the United States overall in 2019 – around one percent of total smartphone sales. Samsung is also one of the few manufacturers already selling foldable phones. These new phones come with a hefty price tag, with a retail price of more than 1,000 U.S. dollars.
Mobile payments are another trend in the U.S. smartphone market, as the penetration of smartphone payment services is projected to reach more than 30 percent of U.S. smartphone users.