Smartphones in the U.S. - Statistics & Facts

The United States is one the largest smartphone markets in the world with one of the highest smartphone penetration rates worldiwde. In 2017, 68.4 percent of the U.S. population use a smartphone. This is a significant increase from the 2012 figure, when the country’s penetration rate stood at almost 40 percent. The number of U.S. smartphone users is estimated to grow to more than 230 million in 2018, which roughly corresponds to ten percent of the estimated number of all smartphone users worldwide for that year.

The United States is one of the biggest markets for the smartphone industry worldwide. In 2017 alone, smartphone shipments in North America amounted to more than 200 million units. Smartphone sales in the United States generated more than 55 billion U.S. dollars in revenues in 2017.

Samsung and Apple are the two main vendors in the U.S. smartphone market. In the first quarter of 2018, Apple and Samsung accounted for more than 60 percent of U.S. smartphones sales. Almost 75 percent of smartphone subscribers in the United States use either an Apple or Samsung smartphone in April 2018. Almost all of the smartphone subscribers in the United States use the Android or iOS operating system on their smartphone. The combined market share of the Blackberry and Microsoft mobile operating systems stood below two percent in April 2018.

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