Change in marketing budgets of U.S. healthcare companies 2024, by target

Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group

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Sources

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Release date

April 2024

Region

United States

Survey time period

November 2023 to February 2024

Number of respondents

234 respondents

Special properties

among director-level and above marketers working at biopharma companies, medical device and diagnostic makers

Supplementary notes

The source does not specify the survey type.

Percentage points exceeding 100 percent are probably due to rounding.

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