Mobile phone internet use penetration in Great Britain 2018, by demographic

Share of individuals who accessed the internet via a mobile phone in Great Britain in 2018, by age and gender

by S. O'Dea, last edited Aug 9, 2019
Mobile phone internet use penetration in Great Britain 2018, by demographic A slightly lower share of women than men access the internet via mobile phone in Great Britain, according to figures from the United Kingdom’s (UK) Office for National Statistics (ONS). 73 percent of men aged 16 years or older reported accessing the internet this way, compared with 70 percent of women.
Smartphone ownership

    As of 2018, 95 percent of people aged 16 to 34 years owned a smartphone. While it is to be expected that ownership rates decline with age, the share of people over the age of 55 who own a smartphone is growing. 42 percent of people in this age bracket owned a smartphone in 2016, whereas that rate climbed to more than 50 percent for the first time in 2018. Globally, it is expected that 40 percent of the population will own a smartphone by 2021.

Apple at the top of the tree

Apple are the leading smartphone manufacturer in the UK, holding a market share of 51.46 percent. Apple continue to generally grow their share of the market, increasing their stake from 46.01 percent in 2010. Samsung held 28.86 percent of the market in 2018.
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Share of individuals who accessed the internet via a mobile phone in Great Britain in 2018, by age and gender

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