About This Statistic
The statistic depicts the global smartphone penetration from 2014 to 2020. In 2015, more than 25 percent of the global population used a smartphone.
Global smartphone penetration - additional information
Over a third of the world’s population is projected to own a smartphone by 2017, up from just under 10 percent in 2011. Western Europe is due to become the largest regional market as almost 65 percent of its total population is forecast to own a smartphone by 2017, over twice the figure in 2012. Within North America, around 64 percent of the population will own a smartphone in 2017, an increase of 13 percent on the figure from 2014. The smallest regional market for smartphones is the Middle East and Africa, where smartphone penetration will stand at an estimated 13.6 percent by 2017.
Almost one billion smartphones were sold to end users in 2013, an increase from less than 300 million units in 2010. The two most popular smartphone operating systems in 2014 were Android and iOS, who sold a combined 288 million units to end users worldwide in the third quarter of the year. The Google-backed Android held a global market share of 84.4 percent in the third quarter of 2014, whilst Apple’s iOS held 11.7 percent of the market. The leading smartphone vendors in the global market were Samsung and Apple, who both held a share of around 20 percent by the end of 2014.