This statistic displays the format distribution of media content consumed in the United Kingdom (UK), by media type, from March to May 2018. It was estimated by the source, that 89 percent of music consumed during the period in consideration was consumed digitally, compared to 24 percent of books.
Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type
* Base varied by content type. ** The source estimated the volume and distribution of paid and free digital content consumption based upon survey responses. The source states: "the following table outlines total consumption volume estimates for each of the content types (in the past three months)." The respondents were questioned using online (CAWI) and face-to-face surveys.
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Statistics on "Online media & entertainment usage in the United Kingdom (UK)"
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Ofcom, & Kantar Media. (July 4, 2018). Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, und Kantar Media. "Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type." Chart. July 4, 2018. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, Kantar Media. (2018). Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, and Kantar Media. "Digital and Physical Share of Media Consumed in The United Kingdom (Uk) as of May 2018, by Type." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom & Kantar Media, Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type Statista, https://www.statista.com/statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/ (last visited June 02, 2020)
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