Format distribution of media consumed in the UK in 2018, by type

Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type

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Release date

July 2018


United Kingdom

Survey time period

March to May 2018

Number of respondents


Age group

12 years and older

Special properties

during the past three months**

Supplementary notes

* Base varied by content type.
** The source estimated the volume and distribution of paid and free digital content consumption based upon survey responses. The source states: "the following table outlines total consumption volume estimates for each of the content types (in the past three months)."
The respondents were questioned using online (CAWI) and face-to-face surveys.

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