• Digital and physical split of media consumed in the UK 2018

This statistic displays the format distribution of media content consumed in the United Kingdom (UK), by media type, from March to May 2018. It was estimated by the source, that 89 percent of music consumed during the period in consideration was consumed digitally, compared to 24 percent of books.

Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type

Characteristic	Physical	Digital
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Release date

July 2018

More information

Region

United Kingdom

Survey time period

March to May 2018

Number of respondents

5,034*

Age group

12 years and older

Special properties

during the past three months**

Supplementary notes

* Base varied by content type.
** The source estimated the volume and distribution of paid and free digital content consumption based upon survey responses. The source states: "the following table outlines total consumption volume estimates for each of the content types (in the past three months)."
The respondents were questioned using online (CAWI) and face-to-face surveys.