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Reasons for “media stacking” in the United Kingdom (UK) 2014

This statistic displays the reasons survey respondents gave for using a second device to consume unrelated content while watching television (i.e. media stacking) in the United Kingdom as of 2014. The most popular reason given was "to fill time during the ad breaks" at 48 percent of respondents.

Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?

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Source

Release date

March 2014

Region

United Kingdom

Survey time period

as of March 2014***

Number of respondents

~ 400**

Age group

16-44 years

Special properties

multiscreen users*

Supplementary notes

* The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country.
*** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.

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