Reasons for “media stacking” in the United Kingdom (UK) 2014

Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?

by Statista Research Department, last edited Mar 17, 2014
Reasons for “media stacking” in the United Kingdom (UK) 2014 This statistic displays the reasons survey respondents gave for using a second device to consume unrelated content while watching television (i.e. media stacking) in the United Kingdom as of 2014. The most popular reason given was "to fill time during the ad breaks" at 48 percent of respondents.
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Why do you also use a second device (laptop, smartphone, or tablet) to consume unrelated content while you are watching TV?

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Share of respondents
To fill time during the ad breaks48%
To keep up with friends on social media (not related to the show)46%
When someone else has chosen what's on TV and I'm not really interested39%
I'm not primarily watching the TV, I just have it on for background noise33%
I'm busy and have other things that need to get done24%
I don't find TV interesting enough to give it all my attention23%
Share of respondents
To fill time during the ad breaks48%
To keep up with friends on social media (not related to the show)46%
When someone else has chosen what's on TV and I'm not really interested39%
I'm not primarily watching the TV, I just have it on for background noise33%
I'm busy and have other things that need to get done24%
I don't find TV interesting enough to give it all my attention23%
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by Statista Research Department, last edited Mar 17, 2014
This statistic displays the reasons survey respondents gave for using a second device to consume unrelated content while watching television (i.e. media stacking) in the United Kingdom as of 2014. The most popular reason given was "to fill time during the ad breaks" at 48 percent of respondents.
Show more
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