• Free TV reach in Latin American countries

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In 2019, around 94.3 percent of people surveyed in Peru said they watched free television. Similarly, 94.2 percent of respondents in Colombia stated the same. In Mexico, the share of free TV viewers stood below 70 percent. Mexico, however, held the highest share of magazine readers among major Latin American countries.

Free TV reach in selected countries in Latin America in 2019

Characteristic	Penetration rate
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Release date

September 2021

More information

Region

LAC

Survey time period

January to December 2019

Number of respondents

69,429*

Special properties

Survey conducted in major cities in each country; people who had watched free-to-air TV in the seven days preceding the survey**

Supplementary notes

* Number of respondents per country:
Argentina = 10,114
Brazil = 23,808
Chile = 3,527
Colombia = 6,643
Ecuador = 9,000
Mexico = 12,337
Peru = 4,000

** Brazil was the only country where respondents were asked if they had watched free television during the 30 days prior to the survey. In all other countries surveyed, respondents were asked if they had watched free TV during the seven days before the survey.

The source does not specify the type of the survey nor the age of the respondents.