In 2019, around 94.3 percent of people surveyed in Peru said they watched free television. Similarly, 94.2 percent of respondents in Colombia stated the same. In Mexico, the share of free TV viewers stood below 70 percent. Mexico, however, held the highest share of magazine readers among major Latin American countries.
Free TV reach in selected countries in Latin America in 2019
Survey conducted in major cities in each country; people who had watched free-to-air TV in the seven days preceding the survey**
Supplementary notes
* Number of respondents per country:
Argentina = 10,114
Brazil = 23,808
Chile = 3,527
Colombia = 6,643
Ecuador = 9,000
Mexico = 12,337
Peru = 4,000
** Brazil was the only country where respondents were asked if they had watched free television during the 30 days prior to the survey. In all other countries surveyed, respondents were asked if they had watched free TV during the seven days before the survey.
The source does not specify the type of the survey nor the age of the respondents.
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Grupo de Mídia São Paulo. (September 12, 2021). Free TV reach in selected countries in Latin America in 2019 [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/statistics/275931/free-tv-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Free TV reach in selected countries in Latin America in 2019." Chart. September 12, 2021. Statista. Accessed July 03, 2022. https://www.statista.com/statistics/275931/free-tv-penetration-in-latin-america/
Grupo de Mídia São Paulo. (2021). Free TV reach in selected countries in Latin America in 2019. Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/statistics/275931/free-tv-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Free Tv Reach in Selected Countries in Latin America in 2019." Statista, Statista Inc., 12 Sep 2021, https://www.statista.com/statistics/275931/free-tv-penetration-in-latin-america/
Grupo de Mídia São Paulo, Free TV reach in selected countries in Latin America in 2019 Statista, https://www.statista.com/statistics/275931/free-tv-penetration-in-latin-america/ (last visited July 03, 2022)