Shopping behavior when searching for deals in the United Kingdom (UK) 2014, by income

Published by Statista Research Department, Feb 18, 2014

This survey shows the behaviour of consumers when trying to find the best deals while shopping in the United Kingdom in 2014, split by annual household income. According to the survey, 93 percent of respondents earning 50,000 to 99,000 British pounds a year research for deals and best prices before shopping, compared to 89 percent of those earning less.

Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*

Characteristic	Up to 49,999 GBP	50,000 to 99,999 GBP
Shop where I can gain loyalty and rewards	91%	96%
Search for deals online before going in-store	90%	96%
Research for deals and best prices before shopping	89%	93%
Look for deals in circulars and print ads	77%	86%
Use smartphone to check prices while in store/shopping	28%	43%

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Release date

February 2014

More information

Region

United Kingdom

Survey time period

January 2014

Number of respondents

487*

Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

* Only respondents earning up to 99,999 GBP annual household income (87 percent of total 560 respondents).

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