Shopping behavior when searching for deals in the United Kingdom (UK) 2014, by income
Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*
This survey shows the behaviour of consumers when trying to find the best deals while shopping in the United Kingdom in 2014, split by annual household income. According to the survey, 93 percent of respondents earning 50,000 to 99,000 British pounds a year research for deals and best prices before shopping, compared to 89 percent of those earning less.
Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*
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| Up to 49,999 GBP | 50,000 to 99,999 GBP | |
|---|---|---|
| Shop where I can gain loyalty and rewards | 91% | 96% |
| Search for deals online before going in-store | 90% | 96% |
| Research for deals and best prices before shopping | 89% | 93% |
| Look for deals in circulars and print ads | 77% | 86% |
| Use smartphone to check prices while in store/shopping | 28% | 43% |
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