This survey shows the behaviour of consumers when trying to find the best deals while shopping in the United Kingdom in 2014, split by annual household income. According to the survey, 93 percent of respondents earning 50,000 to 99,000 British pounds a year research for deals and best prices before shopping, compared to 89 percent of those earning less.
Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*
Characteristic
Up to 49,999 GBP
50,000 to 99,999 GBP
Shop where I can gain loyalty and rewards
91%
96%
Search for deals online before going in-store
90%
96%
Research for deals and best prices before shopping
89%
93%
Look for deals in circulars and print ads
77%
86%
Use smartphone to check prices while in store/shopping
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Parago. (February 18, 2014). Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income* [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/295429/shopping-for-deals-behaviour-in-the-united-kingdom-by-income/
Parago. "Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*." Chart. February 18, 2014. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/295429/shopping-for-deals-behaviour-in-the-united-kingdom-by-income/
Parago. (2014). Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income*. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/295429/shopping-for-deals-behaviour-in-the-united-kingdom-by-income/
Parago. "Behavior of Consumers towards Finding The Best Purchase Deals in The United Kingdom (Uk) as of January 2014, by Annual Household Income*." Statista, Statista Inc., 18 Feb 2014, https://www.statista.com/statistics/295429/shopping-for-deals-behaviour-in-the-united-kingdom-by-income/
Parago, Behavior of consumers towards finding the best purchase deals in the United Kingdom (UK) as of January 2014, by annual household income* Statista, https://www.statista.com/statistics/295429/shopping-for-deals-behaviour-in-the-united-kingdom-by-income/ (last visited May 17, 2022)
