This statistic displays the digital news paywall and access models that were most appealing to internet users in the United Kingdom, as of March 2014. During the survey, 76 percent of UK internet users reported finding the free model to be the most appealing one.
Digital news paywall models most appealing to internet users in the United Kingdom (UK) as of March 2014
* Content is free and revenue is generated solely from advertising.
** Consumers have limited access to content and revenue is generated through subscription payments and advertising. *** Consumers must access content via a subscription and revenue is generated through subscription payments and advertising.
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eMarketer. (April 4, 2014). Digital news paywall models most appealing to internet users in the United Kingdom (UK) as of March 2014 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/296594/most-appealing-digital-news-paywall-models-uk/
eMarketer. "Digital news paywall models most appealing to internet users in the United Kingdom (UK) as of March 2014." Chart. April 4, 2014. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/296594/most-appealing-digital-news-paywall-models-uk/
eMarketer. (2014). Digital news paywall models most appealing to internet users in the United Kingdom (UK) as of March 2014. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/296594/most-appealing-digital-news-paywall-models-uk/
eMarketer. "Digital News Paywall Models Most Appealing to Internet Users in The United Kingdom (Uk) as of March 2014." Statista, Statista Inc., 4 Apr 2014, https://www.statista.com/statistics/296594/most-appealing-digital-news-paywall-models-uk/
eMarketer, Digital news paywall models most appealing to internet users in the United Kingdom (UK) as of March 2014 Statista, https://www.statista.com/statistics/296594/most-appealing-digital-news-paywall-models-uk/ (last visited July 05, 2022)