Hilton Worldwide Holdings Inc. hotel occupancy rate 2012-2020

Hilton Worldwide Holdings Inc. had a hotel occupancy rate of 40.3 percent in 2020, down from 75.7 percent the previous year. The decrease in the hotel company's occupancy rate of the company can be attributed to the global coronavirus pandemic which resulted in the temporary closing of its properties across the globe to minimize the spread of the virus.

What is hotel occupancy rate?

Hotel occupancy rate is a key performance indicator in the hotel industry. It shows the percentage of a hotel that is occupied, or in this case an average percentage of many hotels’ occupancy within a region. Other useful KPI’s that are used in the lodging industry are the average daily rate (ADR) and revenue per available room (RevPAR).

Hilton Worldwide vs. Marriott International

Hilton Worldwide Holdings Inc. recorded a revenue of 4.31 billion U.S. dollars in 2020, showing a decrease from the previous year. In comparison, one of Hilton’s main competitors, Marriott International, generated more than double that in revenue, with a total of almost 10.22 billion U.S. dollars in 2020. This made Marriott the leading hotel company worldwide in terms of revenue. Marriott also surpassed Hilton in terms of rooms. Hilton Worldwide Holdings Inc. accounted for over a million hotel rooms in their portfolio in 2020. While Marriott International had 1.42 million hotel rooms worldwide in the same year. Other competitors of Hilton include companies Hyatt, Accor and IHG.