Primary reasons for U.S. internet users to access mobile health and fitness apps as of March 2014

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Share of respondents
Goal tracking30%
Awareness of health issues28%
Motivation27%
Identifying unhealthy habits7%
Medication adherence5%
Connecting with an expert2%
Competition2%

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Description Source More information
This statistic presents the primary reasons for U.S. internet users to access mobile health and fitness apps. During a March 2014 survey, it was found that seven percent of respondents were accessing mobile health or fitness apps to identify unhealthy habits.
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Release date
April 2014
Region
United States
Survey time period
March 2014
Number of respondents
1,000 respondents
Age group
18 years and older
Supplementary notes
Users who use or plan to use mobile health and fitness apps.
Numbers may not add up to 100 percent due to rounding.

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