Primary reasons for U.S. internet users to access mobile health and fitness apps as of March 2014

This statistic presents the primary reasons for U.S. internet users to access mobile health and fitness apps. During a March 2014 survey, it was found that seven percent of respondents were accessing mobile health or fitness apps to identify unhealthy habits.

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 Share of respondents
Goal tracking 30%
Awareness of health issues 28%
Motivation 27%
Identifying unhealthy habits 7%
Medication adherence 5%
Connecting with an expert 2%
Competition 2%
Source information for logged in users only.
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